Smooth, seamless and good-looking cross-device usability is no longer a nice-to-have feature. It’s a must. A key quality web-based businesses and app developers absolutely need to keep in mind to reliably meet the most basic needs of today’s demanding multi-device user.
People everywhere don’t really go through their days without juggling between laptop screens, smartphone screens, tablets, TVs and even the touchscreen consoles built into their cars. Screened devices have become non-stop companions, no matter whether you’re looking to get some work done or relax after dinner’s been served.
Using the successful strategies of online iGaming platforms such as South Africa’s Jackpot City as a reference, let’s explore why it’s so important to offer up the best possible experience, no matter what kind of screen a person is using to access your digital services or content.
Betting big on usability
If you’re not so sure why embracing cross-device usability is all the rage right now, simply look at the global online casino gaming industry. Platforms offering up more than one kind of access point routinely rise head and shoulders above their competition. It’s not difficult to understand why – it’s because gamers might not always be in front of their laptop or desktop when they get the urge to take advantage of a couple free spins or try their hand at a live game.
Industry-leading betting apps, including Jackpot City, understand that their faithful and entertainment-loving player base might want to:
- Be able to play a quick game using their phone during their lunch break.
- Place a live bet on their tablet while lounging around at home.
- Withdraw their winnings and manage their account preferences on a laptop later.
Yes, it’s more work for developers to make sure an app runs well and looks right on all kinds of device screen shapes and sizes, but the advantages are crystal clear. By creating an experience across smartphones, tablets and desktops that’s entirely seamless and able to adapt to different screen sizes instantly, these iGaming and betting companies keep the main draw front-and-center.
Cross-device usability advantages
Jackpot City and other entertainment apps also use cross-device usability to make other features even better for users. Allowing them to look for new slot themes when they’re commuting, and synchronize their accounts on a phone, tablet and desktop to make logging in and out super simple. What this ends up meaning for the customer is more satisfaction and much more willingness to keep using that particular platform. Businesses in other industries naturally want this too, because loyalty almost always translates to more market share.
This is a trend that’s not going away
If you look beyond iGaming apps, it’s not tough to find other industries following the trend of maximizing cross-platform user experiences. All the social media giants have been leaning in for a while now. Steaming apps like Spotify, YouTube and Twitch have also been perfecting their designs to fit any screen with great success.
User happiness is one thing, but making sure your website, app or service runs beautifully on a desktop as well as a tablet or iPhone also has other perks for a business. If you jump on the trend and do it well, you might see:
- An increase in positive SEO performance.
- Higher numbers of engaged users.
- A boosted brand image.
- More positive user reviews.
- Lowered development costs.
It’s not too late to prioritize cross-device usability as a feature
Hesitant to jump on board because you’re worried it’ll be too difficult to keep your experience consistent across each and every possible device? Maybe it’s the potential price tag attached to the upgrade giving you pause. These are worthwhile concerns, but misguided ones. The truth is, just like Jackpot City’s up-to-date on industry standards platform, your online presence will only grow in popularity if you’re willing to invest to keep your users happy and free to enjoy your service from any device they want to. To end on a positive, many user-friendly website development tools and frameworks are available today, making it easier and faster than ever to create a responsive website or app.