You’ve finally crafted the perfect email campaign. Your creative juices are flowing, you’re feeling good—but don’t send it just yet! One quick click of that “send” button could tank your deliverability if your email gets flagged as spam. Before you blast your beautiful campaign out into the world, it’s time to give your email a spam test. Running your content through a spam checker gives you an opportunity to identify any red flags that could hurt your inbox placement. Luckily, there are free and easy-to-use spam testing tools that’ll help you analyze your work.
The Importance of Email Deliverability
If your emails aren’t reaching inboxes, you’re missing out on valuable opportunities to connect with your subscribers and generate business. A spam tester can help you identify issues so you can make corrections before launch. Spam filters analyze things like subject lines, content, links, images, and sender reputation to determine if an email is spam. An email deliverability tester runs your email through the same checks using the latest spam filter rules so you can modify anything that raises red flags. Things like exaggerated language, too many links, or a poor sender reputation are common reasons for spam filtering. Not all email clients display messages the same way. An email deliverability tester shows you how your email will appear across various email clients so you can optimize the experience for all subscribers. Things like responsive design, mobile-friendliness, and clear call-to-action buttons are important for high open and click-through rates.
How to Check Your Email’s Spam Score
Email deliverability is crucial for any business. If your messages end up in subscribers’ spam folders, all your hard work creating that campaign is wasted. That’s why regularly checking your email’s spam score is so important. The easiest way to check your spam score is by using a spam tester tool like the one offered by GlockApps. Simply enter the subject line and content of your email, and the tool will analyze it to determine the likelihood of it being marked as spam. Things like too many exclamation points, suspicious links, or “spammy” phrases can hurt your score. The spam tester will flag these issues so you can make adjustments before sending your campaign. Major email providers like Gmail, Outlook, and Yahoo have their own spam filters which assign scores based on different criteria. It’s a good idea to check your email with the spam testers for each major ISP to ensure maximum deliverability. An email that scores well with Gmail may still have issues with Outlook, so testing with each provider individually is key.
Understanding Spam Filters and Blacklists
To get your emails delivered, you need to understand how spam filters and blacklists work. Spam filters use algorithms to analyze emails for common spam characteristics like misleading subject lines or too many exclamation points. If an email looks suspicious, it may end up in the spam folder.
Check your own domain and IP address
The first thing you should do is check if your own domain or IP address are on any major blacklists. This helps ensure your emails have the best chance of reaching the inbox. If you do find yourself blacklisted unfairly, you’ll need to request delisting to get removed.
Test how spam filters see your email
Using a spam testing tool like GlockApps’ Spam Checker, you can get an inbox placement prediction and see how spam filters analyze your email. Look for any warnings about content, links, images or spammy language. Make adjustments as needed to appear more legitimate.
Keep an eye on latest spam trends
As spam filters and blacklists are always adapting to the latest spam trends, you need to avoid anything that looks obviously spammy. This includes things like:
- Using all capital letters, symbols or too many exclamation points
- Promising “free money” or “miracle cures”
- Having little or no content with only an image and link
- Sending bulk emails with no unsubscribe option
Tips to Improve Your Email Deliverability
Many email marketers struggle with low open rates and high spam complaints. The key to improving your email deliverability test and inbox placement is optimizing your campaigns and list quality. Here are some tips to boost your email performance:
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Clean Your List Regularly
Go through your list and remove inactive subscribers, spam traps, and complaints. The more engaged and responsive your list is, the better your deliverability will be. Aim for under 2% spam complaints and a high open rate. You can use a spam checker tool like GlockApps to analyze your list and see who to remove.
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Avoid Spam Trigger Words
Some words and phrases are more likely to trigger spam filters. Avoid excessive use of words like “free,” “guarantee,” “congratulations,” and “act now.” Also, don’t use all caps, excessive punctuation, or misleading subject lines. Keep your content clear, honest and helpful.
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Check Your Spam Score
Use a spam testing tool to analyze your emails before sending. GlockApps and others will check for spam triggers and give you a spam score so you can make changes. Get your score as low as possible, under 3/10 is good. The lower your score, the less likely you are to end up in the spam folder.
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Optimize Subject Lines
Your subject line is the first thing subscribers see and can determine whether they open your email or not. Keep subject lines relevant, specific and under 50 characters. Mention the key benefit or topic, and avoid spammy phrases. A good subject line should get at least a 30% open rate.
Conclusion
Testing your email deliverability with a spam checker is crucial to success. You’ll quickly identify any issues before sending out your campaigns and avoid landing in the dreaded spam folder. Sign up for a free spam test at GlockApps.com and gain insight into your inbox placement. Their easy-to-use tool provides detailed spam scoring so you can tweak your emails for maximum deliverability. With spam testing, you’ll boost open rates, increase revenue, and take your email marketing to the next level. Evaluate your campaigns now and unleash your full email potential with GlockApps.com.