The stakeholders of consumer packaged goods brands can be hesitant to invest in custom packaging for food products due to outdated perceptions of cost or logistical hurdles. A service that provides the latest packaging and printing technology to brands of all sizes can make designing and producing custom lay-flat or stand up pouch packaging more affordable and convenient. Find out how the leading packaging provider can simplify the process of giving your products the best presentation.
Extend the Shelf Life of Your Product
The packaging materials you choose for food products determine the shelf life. Films such as polyethylene and Mylar can function as barriers that exclude oxygen and moisture while also limiting light exposure. Sealed flexible packaging keeps packaged foods fresh for longer.
Food products in rigid packaging tend to have a shorter shelf life than consumables in resealable custom flexible packaging. Even though air and moisture can enter a pouch once a consumer breaks the seal, resealable closures can limit exposure to environmental factors and keep food fresh for longer.
Questions About Production Time
Stakeholders of packaged food brands should consider which type of packaging is most convenient for bringing products to market. Prior to the rise of digital package printing, sourcing any type of custom packaging could be a lengthy process. Conventional printing methods require the production of plates, which take time to create and drive up costs.
Digital package printing shortens the lead time for custom flexible packaging to just five to 15 business days. This technology does not require plates and can handle variable runs, making it easier to source cost-effective packaging in a timely manner. Factor this lead time into your production schedule to ensure that packaging is ready for each batch of products.
Rollstock or Preformed Packaging
Another factor to consider for packaged food production is whether to invest in a machine to form rollstock into sealed packages or purchase preformed pouches. Based on the size of your facility and scale of production, it could be cost-effective to invest in form, fill and seal equipment.
Forming your own pouches could be another way to cut production times. If investing in costly packaging machinery is not currently a priority for your food brand, it is worthwhile to order preformed flexible packaging. Formed pouches that are ready to fill will also arrive in a timely manner.
Sell Products In Custom Packaging
The advantages of investing in custom flexible packaging can become obvious when you are ready to bring food products to market. Custom packaging gives any product the precise presentation that you want in retail environments or online marketplaces. You can specify every design feature, including branding, product information and ease of use features such as tear notches or resealable closures.
A company that simplifies the process of developing custom packaging by sourcing barrier films and providing digital printing in-house can help food brands make the best choices for branding and quality control. Get in touch with a flexible packaging provider to discuss options for packaging products and order custom packaging with short lead times.